Branded Content
As a custom content creator, I work with travel and hospitality clients, including Hilton Hotels, American Express Travel & Lifestyle Services, TCS World Travel, tourism boards, travel companies, branding agencies and small businesses to create:
Marketing material
Web content
Social media content
Press releases
Travel itineraries
Travel guides
Newsletters
Hotel descriptions
Content strategy
Please note that not all client work is listed below due to NDAs.
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Jones Road Beauty
As much as we love home rental sites, it can be exhausting trawling through hundreds of ho hum listings to find a well-designed gem. The new Minnesota-based rental site PlansMatter solves that problem.
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Cambria Style
The Grand Hotel on Mackinac Island debuted in 1887, and not much has changed since then, which is exactly the way that its loyal guests like it. In 2021, the renowned designer Vern Yip spearheaded a refresh.
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NewYork-Presbyterian Hospital
Pet therapy — the practice of using animals to help patients recover from, cope with, or manage health problems — can result through contact with a well-trained service animal.
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NewYork-Presbyterian Hospital
In July 2009, Heather Grondin and her family took a day trip from their new home in Summit, New Jersey, to Avon-by-the-Sea, a nearby beach town. Heather and her husband, Pete, knee-deep in boxes, needed a break from unpacking, and their kids were suffering from cabin fever
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New York-Presbyterian Hospital
The last thing Nicole Marquez remembered was standing on the rooftop of her six-story apartment building in New York City, looking over a ledge and thinking it was a bad idea to be up there.
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Jones Road Beauty
Lisbon is often described as the San Francisco of Europe and it’s easy to see why. Like its Golden Gate counterpart, Lisbon’s landscape is marked by steep hills and a network of rickety old trolleys. This city built on seven hills offers a charming mix of the old and new. You’ll see castles and cathedrals, alongside juice bars and stylish boutiques.
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Jones Road Beauty
Many cities are defined by their architecture and that’s no exception for Amsterdam. The city was designed with a network of semi-circular canals and today it’s impossible to imagine the city without its waterways. The canals are teeming with life, from house boats to pleasure cruises and even the tiny House Boat Museum, and one of the best ways to soak it all up is on foot.
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NewYork-Presbyterian Hospital
The 2005 New York City transit strike was a major inconvenience for the millions who rely on public transportation to get to work. It also nearly killed Matt Long. But minutes into his ride, Matt was struck by a 20-ton bus making an illegal turn onto East 52nd Street. The impact sucked him underneath.
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NewYork-Presbyterian Hospital
Diagnosed with cystic fibrosis as a child, the personal trainer never could have imagined needing a double lung transplant 25 years later.
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Jones Road Beauty
Some of the best hotels in the world are the ones that feel more like a private home, with personal touches such as piles of well-thumbed books, and a furniture that feels a little worn in. In other words, a place with soul. The recently reopened Troutbeck in New York’s Dutchess County has all of those qualities, along with a rich history.
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NewYork-Presbyterian Hospital
Dr. Virginia Apgar is to thank for the post-birth assessment that's saved countless newborn lives, known as the Apgar Score. Developed in 1952 by Dr. Apgar, the Apgar score is used around the world for assessing newborns’ health as they take their first breaths.